Novel did research (amongst the young adults) and advised:
• Use a peer group.
• Build a community under a communal heading.
• Start by using EYE's current offerings.
• Link what is offered to the target group's experiences.
• Use relevant channels to reach this target group.
• Work together with parties that are relevant to this target group.
EYE created EXPOSED, the community for young urban culture lovers. It is a peer/ambassadors project in which EYE interacts with the target group.
EXPOSED has 6 young adults at the helm, coached by a project manager. The team members have various backgrounds in terms of disciplines, education level etc. The project manager is an EYE employee.
EXPOSED communicates about film and EYE's current offerings in their own language:
• Online magazine: Offer context about what EYE does by means of in-depth articles about: Exhibitions, Programming, Collection. Emphasis = visual: (moving) image.
• Facebook: Light content about film and culture, with a link to EYE’s programming, and invitations for opening events.
• Instagram: Light visual content about film and culture, with a link to EYE’s programming and the articles on eye-exposed.nl.
Offline they organize the event during the opening of a new exhibition with an interdisciplinary program: tours, talks and quizzes; dance and performances; visuals, games & music.
What are the advantages of EXPOSED events during the opening of a new exhibition?:
• More programming during the opening
• Move the exhibition outside / expand its borders
• Make the topic of the exhibition broader / more accessible
• Approach to the target group of young culture fans
• Mix of invitees to the opening + young culture fans
FILM EDUCATION FRAMEWORK FOR EUROPE
The Framework sets out a series of outcomes to which any film literacy programme or project, be it in the formal education or informal education sector, could realistically aspire. It is not expected that any one project could deliver all of the outcomes in the Framework, but rather it is hoped that by placing the critical, creative and cultural dimensions alongside each other that it will be possible for project developers to explore issues and outcomes beyond their own current practice.