EXPOSED ambassadors

Available language: en nl


Age: 16-25
Sessions: 42
Session's duration: 8h


To find an answer to the question ‘How to engage young adults’ EYE asked Novel for help. Novel is a young company that delivers strategies on cultural intelligence and network approach how to reach new audiences.
Novel did research (amongst the young adults) and advised:
• Use a peer group.
• Build a community under a communal heading.
• Start by using EYE's current offerings.
• Link what is offered to the target group's experiences.
• Use relevant channels to reach this target group.
• Work together with parties that are relevant to this target group.

EYE created EXPOSED, the community for young urban culture lovers. It is a peer/ambassadors project in which EYE interacts with the target group.

EXPOSED has 6 young adults at the helm, coached by a project manager. The team members have various backgrounds in terms of disciplines, education level etc. The project manager is an EYE employee.

EXPOSED communicates about film and EYE's current offerings in their own language:
• Online magazine: Offer context about what EYE does by means of in-depth articles about: Exhibitions, Programming, Collection. Emphasis = visual: (moving) image.
• Facebook: Light content about film and culture, with a link to EYE’s programming, and invitations for opening events.
• Instagram: Light visual content about film and culture, with a link to EYE’s programming and the articles on eye-exposed.nl.

Offline they organize the event during the opening of a new exhibition with an interdisciplinary program: tours, talks and quizzes; dance and performances; visuals, games & music.

What are the advantages of EXPOSED events during the opening of a new exhibition?:
• More programming during the opening
• Move the exhibition outside / expand its borders
• Make the topic of the exhibition broader / more accessible
• Approach to the target group of young culture fans
• Mix of invitees to the opening + young culture fans


The Framework sets out a series of outcomes to which any film literacy programme or project, be it in the formal education or informal education sector, could realistically aspire. It is not expected that any one project could deliver all of the outcomes in the Framework, but rather it is hoped that by placing the critical, creative and cultural dimensions alongside each other that it will be possible for project developers to explore issues and outcomes beyond their own current practice.

View Framework
Film Education Framework for Europe
To inspire and equip perople across Europe to be able to access, enjoy, understand, create, explore, and share film in all its forms throughout their lives
Film Sensibility
Key Dimensioms of Film Education
Creative Processes | Practices | Participation
Critical Processes | Practices | Participation
Cultural Processes | Practices | Participation
Areas of Learning
Specificities of Film
Social, personal and collaborative processes
Critical personal response
Wider film engagment
Historic and Institutional context
Reflective learning
Learning Outcomes
Critical thinkers
Adventurous Creators
Expressive individuals
Sensitive contributors
Reflective practitioners
Active collaboration
Confident Explorers
Informed participants
Discerning audiences
Enthusiastic advocates
Independent learners
Engaged citizens
Engage with film in all its form
Experience film in the cinema
Discover film from the past
Experience the art of film
Experience creative opportunities in film making
Reflect on national and world cultures
Identify, question and reflect on ideas and values
Disposition for Lifelong Learning
Connecting to Life and Work
Personal Development
Civic Responsibility

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